In the branding sphere, we have different identities. We have who we are as a professional, as a friend, family member, ex-girlfriend etc. It is important to remember that everyone has a unique brand and what works for one does not always or usually work for others…allow me to give an example…
Last week my program had a speaker come in to talk about online development and branding. Let’s call this woman “Blanche.” Blanche was hired to speak because she has developed a successful following in her community, namely social media character content creation. Put simply, she developed an online character that has a huge following in a Canadian city that rhymes with ShmanShmoover.
Anyways Blanche calls herself a “storyteller.” She connects with people online in order to specifically gain an emotional response. This is her professional brand. As someone who has worked in social media, I know this type of strategy would not work with leveraging say, a development company. People are not going to cry and grow with that sort of brand. But I could not help but notice that some of the audience at this session were eating up her words. Which brings me to my point: one size does not fit all.
helloyou
